“Ageas” is a new brand name for a multinational life insurance company “Fortis Holding” that was founded in 1990. The company has headquarters in Belgium and operates in 14 foreign markets including United Kingdom. Citizens of United Kingdom can buy “Ageas” insurance online, at a various locations using the services of thousand of “Ageas” insurance offices and throughout insurance brokers. “Ageas” has won a lot of awards in Britain. For example, last year the company was chosen as the winner in “The British Insurance Awards 2011” in the category of General Insurer of the Year. Indeed, the core competence of “Ageas” lies in the broad range of insurance services that is offered to the clients.